Author Archives: EvyG

Movado Making a Bold Statement

Anyone who knows anything about the wrist watch industry knows Movado. This watch company has been labeled as one of the most profitable companies in the industry. With their marketing campaigns drawing in a mix of crowds, from young fashionistas … Continue reading

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Longines Watch Presented to Kentucky Derby Winner

This years’ Kentucky Derby was no different than expected. The dramatic finish at the 137th derby showcased the victory of Animal Kingdom. The owner of Animal Kingdom, Barry Irwin, the trainer Graham Motion and jockey Johnny Velazquez received The Longines … Continue reading

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Looking to Invest? Look at Movado

Last week, Smart Trends News Watch reported that the Movado watch company (MOV) was one of the top 5 companies to have the highest forward price to earning ratio(P/E). The way it works is that Forward P/E takes estimated earnings … Continue reading

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Caring for Your Movado Watches

Your Movado watches are just like any other piece of jewelry and they should always be treated with the utmost care. Here are some helpful tips to ensure that your Movado watches will always stay in working order. Never place … Continue reading

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Luxury Watchmakers Wooing Generation X

Time is running out for the luxury watch industry. The first generation that has grown up with cellphones and computers, also known as “Generation X,” is now entering their 30′s. This means that only now are they filled with a … Continue reading

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BaselWorld 2011 Confirms Record Sales In Watch Industry

Last week marked another successful convention of Baselworld – The annual Jewelry and watch event. Many brands use this event to launch new lines, and do a little “show of force” against other competitors who are all under one roof, … Continue reading

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BaselWorld 2011

The World Watch and Jewelery Show, BASELWORLD, is happening right now (from March 24-31) in Basel, and Federal Councilor Didier Burkhalter will be opening the show. The presence of India’s Trade Minister, Anand Sharma, underlines the global importance of this … Continue reading

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When “Old” Suddenly Becomes “Vintage”

There is that moment in every clothing item’s life where it becomes out of date. An old piece of accessory that has stopped serving its purpose as a measurement of the owner’s fashion sense and just sits there. Wrist watches … Continue reading

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Movado Watch Makers Premiere New TV Commercial

Movado is taking steps to introduce its various lines to a younger audience. There is a saying that you can tell who is the demographic audience for a show buy looking at the commercial during the broadcast. Many advertisers pay … Continue reading

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Back When Luxury Brands Promoted a Luxurious Discussion

In 1952, The Longines Wrist Watches company sponsored a full hour newscast called The Longines Chornoscope. As all news shows back in the hay day of journalism, this telecast was about the issues of the day and was conducted in … Continue reading

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