Here at Wrist Clocks we take pride in our selection of Raymond Weil watches. They are beautiful luxury timepieces that both men and women enjoy owning and collecting. But last week the two grandsons of the famous Raymond Weil announced they are launching their own brand of Swiss watches, 88 Rue du Rhone. The watches are aimed at young adults, offering more affordable watches that are still classically designed. The prices will be lower than Raymond Weil watches, starting around $280 and going up to $1,000.
Co-founder Pierre Bernheim spoke of a mixture between classic elements and contemporary styles. He and his brother hope to close the market gap for young adults, saying the watches are somewhere between the sporty brand Tissot and the fashion brands of Michael Kors and Burberry. Inspired by a lack of watches for his recent graduate friends, Pierre wants to offer the younger generation a timepiece that doesn’t look like our father’s watch and at a price we can actually afford. What we’ll get is a Swiss-made watch that won’t hurt our wallets.
The two grandsons say they will continue working for Raymond Weil. The watches are due out in July in the UK and we’re excited to see what they have to offer.